Work

Here's what we've built at Jwm.nyc. Anything with a link goes to the real thing.

Client work

Jordan McCullough website home page with a large portrait of the artist

Website · E-commerce · Design and build

Jordan McCullough

jordanmcculloughmusic.com Role: Designer and developer

American Idol season 24 runner-up. The deadline drove this one. Jordan was still on air and his search traffic climbed every week the show ran, so the pages that captured that traffic had to go up first.

We coded the WordPress theme and structured the pages so Jordan manages his own content. Email capture sits on every page with an automatic welcome message. Venues, festivals, and press book him through a structured form and download a press kit on the spot. Three domains he already owned now point to the one canonical address, and the hosting carries the traffic spikes that arrive during a broadcast, with staging, daily backups, SSL, and a CDN. The current phase of the engagement adds a merch store and page-builder editing.

Visit site

Trevor James website showing the artist name over a landscape photo and streaming links

Website · Design and build

Trevor James

trevorjames.music Role: Designer and developer Singer-songwriter

Trevor wanted a home for his music. He also needed it to do the unglamorous work of collecting email addresses and taking booking requests, which is the part most artist sites skip.

Jwm.nyc designed it, built it, and wired up the mailing list and the form handling behind it. He gets the signups. We keep the backend running. The whole thing is a static build, so pages load fast and hosting costs him almost nothing.

Visit site

Fun projects

Interactive 3D model of a hotel ballroom set for a New Year's Eve event, with numbered tables and a seating tier price panel

Interactive 3D · Three.js

3D Ballroom

Role: Designer and developer New Year's Eve seating concept

Nobody wants to buy an event ticket without knowing what they're paying for. So we built the room. It's a hotel ballroom in 3D, set for a New Year's Eve party, and you orbit it, zoom in, and tap any table to see its tier and price.

Platinum down to Bronze is color-coded across the floor, which turns the gap between a $1,250 seat and a $350 seat into something you can see instead of something you have to read. No plugin, no download, and it works on a phone.

See demo

Chess app on a phone showing a live game between two players with video tiles above the board

Real-time web app · WebRTC

Chess

Role: Designer and developer Face-to-face chess over live video

Two people play chess in a browser while talking over live video and voice. Nothing to install, no account to make. One player starts a game, the other joins with a short code, and the video connects straight between the two phones.

The board enforces every rule, including the awkward ones. There's a demo mode that plays itself if you'd rather watch than play.

See demo

World Cruise Shop home page with a sunset ocean hero and a voyage search panel

Website · Search and lead capture

World Cruise Shop

Role: Designer and developer Luxury cruise comparison concept

A search-and-compare site for world cruises, the kind that run a hundred days and cost more than a car. Filter by line, length, and budget, open any voyage for its itinerary, ports, ship, and fares, then ask for pricing.

At that price a booking is a slow decision, so we gave it room to breathe. Plenty of open space, real photography, and type that doesn't shout.

See demo

Design gallery

Product and visual design from the teams I worked on.

Prizeout campaign platform sign-in screen

Prizeout create campaign, new or saved step

Prizeout create campaign, general information step

B2B platform · Fintech

Campaign Management Platform

Role: Founding Designer Prizeout, Inc.

I joined Prizeout as employee number five and the only designer. My work on this team helped the company raise $30M. These are screens from the platform where brands build and manage the ad campaigns that reach people as gift card offers.

The screens shown here are primarily concepts: a redesign of that production work, done to the standard I would have shipped with more time and more creative freedom.

Prizeout gift card web app browse screen

Prizeout gift card web app offer detail screen

Prizeout gift card web app email entry screen

Prizeout gift card web app checkout screen

Prizeout gift card web app processing screen

B2C web app · Fintech

Gift Card Web App

Role: Lead Designer Prizeout, Inc.

The consumer half of the same business, and part of the work behind that $30M raise. This app connects to betting platforms like DraftKings and FanDuel and lets someone trade their winnings for a gift card at a discount, which is a better deal for the player and a cheaper payout for the operator.

I designed the browse, checkout, and confirmation flow, along with the brand and design system underneath it. Prizeout signed more than ten retailers in its first thirty days. As with the campaign platform, the screens here are primarily concepts, redesigned to show where I would have taken the visual design.

AimLabs results screen showing a player's score breakdown

Sens Finder home screen with mouse selection

Sens Finder results screen with the recommended sensitivity

Game UI · Feature design · Esports

AimLabs

Role: Sr. Product Designer AimLabs, formerly Statespace Labs

AimLabs is a desktop game where players train their aim for first-person shooters. I redesigned the screen that comes up after every run so a score reads in a glance instead of hiding inside clutter, and designed Sens Finder, a short test that hands a player the mouse sensitivity they should be using.

Along the way I found a way to pull thousands of Steam reviews into one place, which helped the team set design and product direction. Sens Finder became the company's biggest source of search traffic, and close to half of all paying subscribers arrived through Google searches tied to it. Some of these are designs I shipped. Others show how I would have taken them further with more time. My work on this team helped generate $24M in sales.

Concept screens showing a further redesign direction

Mobile app redesign · Gaming

Mobile Trivia Game

Role: Lead Designer Mobile gaming studio, 2019

The studio made trivia apps for iPhone and Android where players answered questions to win real money. I led the redesign and built the design system covering all three of their apps. Engagement rose 15% afterward.

Some of these are the designs I shipped in 2019. The rest show how I would have redesigned the app with more time and more creative freedom.

Product design · Healthcare and government

Sign Up Flow

Role: Lead Product Designer Softrams

Job Ring lets employers fill open roles through referrals from their own people. Sign-up is where most products lose someone for good, so I redesigned the entire entry flow, from the first screen through a finished profile. Designed in Figma.

Job Ring printed one sheet used by the sales team

Prizeout printed one sheet used by the sales team

Print · Sales collateral

One Sheets

Role: Lead Designer Softrams and Prizeout, Inc.

Print work for two different sales teams. Softrams carried theirs into meetings to sell companies on Job Ring; Prizeout's went out on merchant pitches. Both had the same job: explain the business and the offer well enough, in one page, that someone says yes. Designed in Figma and Adobe XD.

Lead generation page for forklift buyers

Websites · Visual and conversion design

Web Design

Role: Lead Designer Leal Carbon and Business.com

Two website designs. The Leal Carbon redesign was self-directed, done to work through a visual problem I wanted to solve. The lead-generation page was for BuyerZone, a Business.com property: the old template was dated and leaked visitors, so I replaced it with something clearer and easier to finish. A/B testing on the redesigned pages lifted lead conversion 8% and engagement 30%. Designed in Figma and Adobe XD.

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Start a project

Send over the thing you want built, or just the problem behind it. We'll come back with an approach, a price, and a date you can hold us to.

A fixed price, agreed up front
Two rounds of revisions
You own the code and the files
The first conversation is free

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